

AI startups operate differently from traditional software companies. You're running model experiments alongside product development, tracking evaluation metrics next to user feedback, and coordinating between ML research and production engineering - often with the same small team wearing multiple hats. The tools built for typical SaaS startups don't account for the experiment-heavy, iteration-dense nature of building AI products.
t0ggles is the project management tool that gives AI startups everything they need to manage the dual tracks of research and product development. Track experiments with custom properties for model versions, datasets, and eval scores. Visualize your roadmap with Gantt charts and task dependencies. Let your AI agents participate in project management through the MCP server. All for $5/user/month with every feature included.
AI startups face project management challenges that generic tools can't solve:
Research and product run on different timelines. ML experiments take unpredictable amounts of time. A model improvement might take a day or three weeks. Meanwhile, product features need shipping on a schedule. Managing both tracks in the same tool with the same workflow creates friction - experiments don't fit neatly into two-week sprints.
Experiment tracking is scattered. Your team runs dozens of experiments per week. Model versions, hyperparameters, datasets, evaluation results, cost estimates - this metadata lives in Weights & Biases, Jupyter notebooks, Slack messages, and someone's head. The project management layer on top of all this is usually missing or disconnected.
Small teams, massive scope. A 5-person AI startup might be building ML infrastructure, training models, building a product frontend, handling customer support, and fundraising - all simultaneously. You need visibility across everything without the overhead of enterprise project management.
The demo-to-production gap is a project. Getting from "it works in a notebook" to "it's reliable in production" involves infrastructure work, safety testing, monitoring setup, and gradual rollout. This transition is often the most complex project an AI startup manages, and it's poorly supported by tools designed for feature shipping.
The core tension of an AI startup - research vs. product - dissolves when both live on the same board. t0ggles multi-project boards let you manage everything together:
See all four tracks at once or use Focus Mode to drill into just ML Research when you need to evaluate experiment results. When a model improvement enables a new product feature, the connection is visible because both projects share the board.
AI startups track metrics that generic project tools don't support. Custom properties let you add structured fields to any task:
In List view, sort experiments by eval score to find your best-performing models instantly. Filter by dataset to see all work related to a specific data version. Compare compute costs across experiments to optimize your cloud spend.
The path from experiment to production is a dependency chain, and t0ggles makes it explicit:
Gantt view shows this pipeline as a timeline with dependency arrows. When the experiment takes longer than expected, the downstream impact on your production deployment timeline is immediately visible. No more surprised stakeholders when launch dates slip.
AI startups have milestones that don't map to typical software releases. Milestones in t0ggles mark the moments that matter:
Track task completion against each milestone. When the investor demo is in two weeks, you can see exactly what percentage of the required work is complete and what's blocking progress.
Research generates ideas faster than you can create tickets. t0ggles' AI task creation converts natural language into structured tasks:
"We need to test the new attention mechanism with the Q2 dataset, compare latency against the production model, and create a cost analysis if results are positive. Testing depends on dataset preprocessing finishing first. Medium priority."
The AI creates the tasks with dependencies, priorities, and proper descriptions. During brainstorming or research review sessions, ideas get captured instantly without disrupting the discussion.
The MCP server connects naturally to AI startup workflows. Your AI coding agents can:
For teams doing heavy AI-assisted development - which is most AI startups - this means your project board stays current without manual updates. The AI agents that help build your product also help manage it.
AI startups building with AI should also be building using AI. t0ggles Crew is a free desktop companion app that lets AI coding agents autonomously pick up tasks from your t0ggles board and implement them - planning, coding, reviewing, and opening pull requests without human intervention.
Set up pipelines for your development workflow:
Schedule pipelines to run automatically when new tasks appear, on fixed intervals, or chained after each other. For complex features, phased development breaks implementation into numbered phases with a review between each one.
For a small AI startup shipping fast, Crew is a force multiplier - your human team focuses on research, architecture, and product direction while AI agents handle implementation and code review. Crew supports Claude Code, OpenAI Codex, and OpenCode and is free to download from the t0ggles Crew page.
AI startups make consequential decisions quickly - which model architecture, which dataset, which safety approach. Notes capture the reasoning:
Rich text editing includes syntax-highlighted code blocks for model configurations and evaluation scripts. Link notes to related tasks so the context travels with the work.
The ML team runs a weekly experiment cycle. Monday: review last week's results in List view, sorted by eval score. Identify promising directions. Create experiment tasks for the week with custom properties pre-filled for model version and dataset.
Through the week, experiments run. Results come in. Tasks move through statuses: Hypothesis, Running, Evaluating, Complete. Custom properties capture results directly on the task card. Friday: research review meeting walks through the board. Best experiments get promoted to the product integration backlog.
The board becomes the single source of truth for what was tried, what worked, and what's next.
An AI startup preparing for beta launch needs to coordinate ML, engineering, and business tracks. Create a milestone for "Beta Launch" and assign all required tasks across projects.
Dependencies ensure the correct order: model must pass safety review before API goes live, API must be stable before inviting users, monitoring must be in place before scaling. The Gantt chart shows the critical path - the sequence of tasks that determines launch day.
Daily standups take 5 minutes. Everyone sees the board. Blockers surface immediately. When the safety review takes an extra day, the impact on launch date is visible and the team can adjust.
Create a "Fundraising" project for demo preparation. Tasks cover: demo environment setup, pitch deck metrics, model performance benchmarks, customer case studies, financial projections.
Custom properties track which investor meeting each deliverable is for. Dependencies ensure the demo works before the pitch deck references it. Notes capture talking points and anticipated questions.
The same board shows the product work that makes the fundraising story compelling. When an investor asks about roadmap timelines, you pull up the Gantt chart. When they ask about model performance, custom property data is right there on the relevant tasks.
| What You Need | How t0ggles Delivers |
|---|---|
| Research and product tracking together | Multi-project boards with color coding and Focus Mode |
| Experiment metadata | Custom properties for model versions, datasets, eval scores, costs |
| Research-to-production pipeline | Task dependencies with Gantt timeline and critical path |
| Key achievement tracking | Milestones with completion progress |
| Fast idea capture | AI task creation from natural language |
| AI tool integration | MCP server for coding agents and automation |
| Autonomous development | t0ggles Crew agents implement tasks and open PRs automatically |
| Research documentation | Notes with code blocks, linked to tasks |
| Small team visibility | Board reports, filter presets, and calendar view |
vs Jira: Jira's enterprise complexity doesn't match startup speed. Setup takes days, customization requires admin expertise, and the per-user cost scales painfully as your team grows past the free tier.
vs Linear: Linear is excellent for pure software engineering but doesn't support the multi-track nature of AI startups. You need research, product, infrastructure, and business on the same board with custom metadata for experiments.
vs Notion: Notion is flexible but lacks native task dependencies, Gantt charts, and real-time board automations. For project management, you need a purpose-built tool, not a docs platform stretched into a task manager.
vs Trello: Trello's simplicity becomes a limitation fast. No dependencies, no custom properties, no timeline view, no AI integration. AI startups outgrow Trello within the first month.
t0ggles gives AI startups the structure of serious project management with the speed and simplicity that early-stage teams need. Custom properties handle the research-specific metadata. Multi-project boards manage the complexity. The MCP server keeps your AI-native workflow connected end to end.
One plan. One price. Every feature.
$5 per user per month (billed annually) includes:
No feature tiers. No per-seat surprises. The same price whether you're 3 people or 30.
14-day free trial - start building today.
AI startups move fast, but they shouldn't move blind. t0ggles gives you the visibility, structure, and AI-native tools to manage the complexity of building an AI company - from first experiment to production scale.
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