

Product roadmaps connect strategy to execution. They answer "what are we building and why" for everyone from engineers to executives to customers. But most roadmap tools force a choice: pretty stakeholder presentations that disconnect from actual work, or detailed task tracking that overwhelms anyone outside the team. Neither serves the full purpose of a roadmap.
t0ggles gives product teams the feature roadmap and planning capabilities they need - from high-level strategy visualization to sprint-level execution. Plan features with dependencies, prioritize your backlog, share public roadmaps with customers, and track progress from concept to launch. All in one tool for $5/user/month.
Product teams struggle with roadmap tooling that doesn't match how product development actually works:
Roadmaps disconnect from reality. Pretty slide decks and timeline graphics look good in board meetings but don't connect to actual engineering work. When plans change, you update two systems - or stop updating the pretty version entirely.
Prioritization is arbitrary. Without structured frameworks, feature prioritization becomes opinion-driven. "The CEO wants it" beats "users need it." Data-informed decisions require data in your planning tool.
Dependencies are invisible. Feature A requires Platform Work B. Platform Work B blocks Features C, D, and E. Tracking these relationships in spreadsheets or people's heads creates scheduling conflicts and missed dependencies.
Stakeholders can't see status. Executives want high-level progress. Customers want visibility into what's coming. Engineers want detailed specs. Serving all audiences from one system seems impossible.
The backlog becomes a graveyard. Good ideas go into the backlog and never emerge. Without visibility and process, the backlog grows into an overwhelming list that nobody trusts or references.
The key to effective roadmapping is keeping strategy and execution in the same system. t0ggles' multi-project boards make this possible.
Create projects that mirror your product structure: "Core Platform", "Mobile App", "Integrations", "Infrastructure". Or organize by initiative: "Q1 Launch", "Customer-Requested", "Tech Debt", "Experiments".
Each project is color-coded and filterable. See the entire product landscape at once, or Focus Mode into a single initiative. Stakeholders see high-level progress; engineers see detailed tasks. Same data, appropriate views.
Feature roadmaps need timeline visualization. Gantt view shows your roadmap as an interactive timeline with dependencies clearly visible.
Drag features to adjust dates. Extend bars to modify duration. Dependency lines show what's connected - when the platform work slips, you see exactly which features are affected.
Zoom out for quarterly planning views. Zoom in for sprint-level detail. Share the Gantt view in roadmap reviews - stakeholders understand the visual instantly.
Critical path highlighting shows which items determine your launch date. When someone asks "can we add one more feature?", you can show exactly what it would delay.
Product development is inherently sequential. The API must exist before the frontend can integrate with it. The design system needs completion before the redesign begins. Infrastructure scaling precedes feature expansion.
Task dependencies make these relationships explicit:
Dependencies appear in Gantt view as connecting lines. When something slips, dependent items automatically show the impact. Realistic planning replaces wishful thinking.
Moving beyond opinion-based prioritization requires data. Custom properties let you build prioritization frameworks directly into your roadmap:
Calculate priority scores, filter by confidence, group by quarter. Data-driven prioritization becomes the default, not the exception.
Sort by "Impact ÷ Effort" to identify quick wins. Filter by "Category = Customer Requested" to see user-driven priorities. Your backlog becomes actionable, not overwhelming.
Customers want to know what's coming. Product-led companies share roadmaps publicly to build trust, gather feedback, and reduce repetitive questions.
t0ggles' public boards with custom domains create polished public roadmaps. Host yours at roadmap.yourproduct.com with your branding.
Public task submissions let customers suggest features directly on your roadmap. Public reactions let them vote on priorities. The feedback loop closes without separate tools.
Not everything belongs in public. Multi-project boards let you maintain a "Public Roadmap" project alongside private "Internal Initiatives" - same board, different visibility.
Product ideas come from everywhere - customer calls, support tickets, competitive analysis, team brainstorms. The gap between idea and captured feature is where opportunities get lost.
AI task creation closes that gap:
"Customer feedback from call: need better search with filters, autocomplete suggestions, and saved searches. High impact, probably medium effort. Tag as customer-requested, target Q2."
The AI creates a structured feature with properties, tags, and tentative timeline. Paste support ticket summaries, competitive analysis notes, or meeting transcriptions - AI extracts the actionable items.
The AI text assistant helps write feature specs, summarize user research, or draft release announcements.
Roadmaps plan the future; Kanban executes the present. Kanban view shows your current sprint status: Backlog, Ready for Dev, In Progress, In Review, Done.
Features move through development visibly. Blocked items surface immediately. WIP limits prevent overload - set maximum items in progress to maintain focus.
The same features in Gantt view for planning appear in Kanban view for execution. No sync issues, no disconnected systems.
Product requirements live alongside the roadmap. Notes provide unlimited space for PRDs, user research, competitive analysis, and decision documentation.
Organize notes in folders: "PRDs", "User Research", "Competitive Intel", "Launch Plans". Link notes directly to feature tasks - when starting development, the spec is one click away.
Rich text editing supports mockups, diagrams, tables, and code blocks. Zen mode enables distraction-free writing for longer specifications.
Keeping roadmaps updated requires discipline. Board automations maintain hygiene automatically:
Set rules once, maintain accurate roadmaps without constant manual updates.
Start in Gantt view with your major initiatives laid out by quarter. Dependencies show which features must complete before others can begin.
Create features at the appropriate level - epics for roadmap presentations, tasks for sprint-level work. Nest detailed work under high-level features using subtasks or linked tasks.
Custom properties capture priority scores calculated from impact and effort. Sort to identify what belongs in the quarter versus backlog. Dependencies inform sequencing.
Share the Gantt view in planning meetings. Stakeholders see the timeline, understand dependencies, and ask informed questions. Adjustments happen in real-time with immediate impact visibility.
List view is your backlog's home. Sort by priority score, filter by category, bulk-update properties during grooming sessions.
Weekly backlog review: filter by "Added this week", assess each item, assign priority scores, move high-priority items to upcoming quarters. The backlog stays healthy, not overwhelming.
AI task creation captures ideas quickly between grooming sessions. Quick capture prevents idea loss; structured grooming prevents chaos.
Current sprint work lives in Kanban view. Move features through your development workflow: Ready, In Progress, Review, Done.
Daily standups reference the board directly. Everyone sees what's in progress, what's blocked, what shipped yesterday. Status updates take minutes, not hours.
When a feature ships, mark it done. Automations update properties and notify stakeholders. Gantt view reflects actual progress against planned timeline.
Executives want high-level progress. Use Gantt view filtered to major initiatives - quarterly themes, key features, strategic projects. Hide the implementation details.
Customers want visibility into what's coming. Public roadmap shows planned features with reactions for voting. They see their requested features in the pipeline.
Engineers want detailed specs. Feature cards link to PRD notes with full requirements. Comments capture technical discussions and decisions.
One system serves all audiences with appropriate filtering and views.
| What Product Teams Need | How t0ggles Delivers |
|---|---|
| Timeline visualization | Gantt view with drag-and-drop scheduling |
| Dependency tracking | Native dependencies with lag days and critical path |
| Structured prioritization | Custom properties for impact, effort, confidence scoring |
| Public customer roadmaps | Public boards with custom domains, reactions, submissions |
| Sprint execution | Kanban view with WIP limits |
| Quick feature capture | AI task creation from any format |
| Requirements documentation | Notes with folders, linked to features |
| Multi-team coordination | Multi-project boards, guest access for stakeholders |
| Roadmap maintenance | Board automations for updates, archiving, notifications |
vs ProductBoard: ProductBoard is roadmap-first but disconnects from execution. $25+/user/month for a tool that doesn't replace your project management. t0ggles handles roadmapping AND sprint execution in one system.
vs Jira: Jira Advanced Roadmaps costs $16+/user/month on top of base Jira pricing. The interface complexity overwhelms non-technical stakeholders. Sharing roadmaps externally requires additional tools.
vs Linear: Linear excels at engineering workflow but lacks public roadmap features, custom domains, and community engagement. When customers want visibility, you need separate tools.
vs Notion: Notion can build roadmaps but requires constructing everything from scratch. No native Gantt, no dependencies, no public reactions. The flexibility becomes overhead.
vs Airtable: Airtable's database-first approach requires building every view and automation. Product teams want roadmapping structure, not spreadsheet architecture.
vs Dedicated Roadmap Tools (Aha!, Productboard): These tools cost $50-100+/user/month and focus only on planning, not execution. You still need separate tools for sprint management. t0ggles combines both.
t0ggles hits the product team sweet spot: strategic roadmapping connected to sprint execution, public communication connected to internal planning, all in one tool at accessible pricing.
Product budgets are scrutinized. Tool proliferation is the enemy.
$5 per user per month (billed annually) includes everything:
A 10-person product team pays $600/year for complete roadmap and execution tooling. ProductBoard alone costs $3,000+ for the same team.
14-day free trial - start building your roadmap today.
Product roadmaps that disconnect from execution become fiction. t0ggles keeps your strategic vision and daily work in the same system - what you plan is what you track is what you ship.
Start your free trial and build a roadmap that stays real.
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